Hi, I'm Amy: Your product concierge for overthinkers.
As a former fashion buyer at Zappos and a current e-commerce marketing executive, I’ve spent more than a decade identifying products that outperform, outlast, and genuinely deliver on their promises.
But here’s the thing: I’m also a chronic overthinker who researches every purchase for weeks. Sound familiar? This site exists because I realized my analysis paralysis could actually help others skip the stress.
Every product I recommend has been personally tested or thoroughly researched. Every book has been read (or is on my own TBR list)—no fluff, no filler, just honest insights from someone who cares deeply about getting it right.
HOW I CHOOSE PRODUCTS
Quality that lasts
I prioritize durability over trends.
Real-world tested
From my own home or wish lists.
Value-driven
Worth it, whether budget or splurge.
Aesthetic
Beauty matters, but function comes first.
Transparent
I’ll tell you the cons, not just the pros.
Speaking of transparency…
Here's my promise: I never recommend something just for the commission. Every product on this site is something I genuinely believe in, have personally used, or have thoroughly researched. If I wouldn't buy it myself or gift it to a friend, it won't appear here.
I partner with platforms like Amazon Associates and Benable to earn a small commission when you shop through my links. This comes at no extra cost to you and helps me keep this site running.
